

Big jewelry houses significantly influence consumers' decisions to purchase jewelry. These companies have established their reputation over the years by producing high-quality products and creating unique designs that capture the attention of a wide range...
Online sales and jewelry presentations have significantly increased in popularity in recent years. Before the advent of 3D software for jewelry, online sellers typically displayed photographs of the actual item. However, with the growing trend of 3D-rendered...
The majority of consumers lack the ability to distinguish between various types of stone baskets. For most end-users, the visual appeal of an item is the primary factor influencing their purchase decision. However, it is essential to note that these products...
Although handmade jewelry is appreciated for its uniqueness and personal touch, modern technology has revolutionized jewelry production. With the advanced tools and techniques available today, jewelry can be crafted with precision and speed, resulting...
Defining what falls under fine jewelry can sometimes be a debatable topic. However, after many years in this business, we have identified four essential characteristics for any jewelry to be considered high-end. This is not to undermine the craftsmanship...
What we know in this business is different from what the consumer knows. In this post, we intend to pass the consumer some information about the fineness of jewelry that will make the purchasing experience fun and upbeat. We will discuss about this from...