The Brand

ABOUT NOVOCI

NOVOCI - JEWELRY THAT TELLS STORIES

NOVOCI stands for timeless elegance, exceptional quality, and individual designs. Our jewelry is not just an accessory but a unique expression of your personality. Founded to create a unique experience in the jewelry world, our brand combines decades of experience with a deep passion for art and craftsmanship. Each piece of NOVOCI jewelry tells a story, making it more than just a purchase but a cherished memory. In 2017, we conceived a unique jewelry concept that eventually evolved into NOVOCI in 2019. We established the brand to create high-quality jewelry and retail it through a personalized channel. With our German representative for NOVOCI, we have found the perfect partner to make NOVOCI‘s German flagship the first in Europe.

Our mission is to create jewelry that is more than just an accessory—it should express your personality and be a companion for special moments. Each piece of jewelry is meticulously designed and manufactured in our own factory to meet the highest standards of quality and aesthetics, ensuring your confidence in every purchase.

EXCLUSIVE DESIGNS FOR THE DISCERNING INDIVIDUAL

The NOVOCI collections combine timeless classics with modern accents. Each piece bears our unmistakable signature, from sparkling rings and elegant earrings to extraordinary necklaces and bracelets. We are particularly proud of our custom-made jewelry, which is made according to your wishes.

ONLINE AND PERSONAL BESPOKE EXPERIENCE

Our jewelry is exclusively available online at NOVOCI.de. We recognize that choosing jewelry is a deeply personal decision, so we plan to open private showrooms soon. In these showrooms, we will provide personalized and private consultations, creating an exceptional shopping experience where you feel valued and appreciated.

TRADITION MEETS INNOVATION

With over 75 years of combined experience in the jewelry industry, NOVOCI combines the craftsmanship of traditional jewelry with the demands and style of modern times. Our pieces are not just created for the present but as heirlooms that can be passed down from generation to generation.

OUR VISION

At NOVOCI, we envision a world where jewelry transcends mere adornment to embody the essence of joie de vivre, individuality, and style. Our brand is more than just a name; it is a vibrant community inspired by a shared passion for beauty and design. We invite you to immerse yourself in our vision and discover jewelry that enhances your style and enriches your life, celebrating the unique spark in each of us. Let's embark on this journey together, where every piece tells a story and inspires a connection.


WHY CHOOSE NOVOCI

NO COMPROMISE ON EXECUTION AND QUALITY

At NOVOCI, we are proud to create exceptional jewelry pieces in our workshops that meet the highest aesthetic and technical standards. Our skilled artisans craft every piece of jewelry with the utmost care, whether it's a classic solitaire ring or a custom-made necklace. Throughout the manufacturing process, our quality team ensures that each step is taken with the utmost precision.

Our jewelry pieces come with a certificate of authenticity and a lifetime guarantee, and any diamonds larger than 0.3ct are accompanied by a free GIA certificate.

EXCELLENT SERVICE AND FURTHER BENEFITS

At NOVOCI, we believe that the highest level of jewelry design and excellent service must always go hand in hand. That's why we offer free delivery, exchange or refund, engraving, and sizing for all our products. Additionally, we provide a lifetime warranty covering the repair or replacement of any part with a manufacturing defect.

Do you have a specific idea, a drawing, or just a rough concept of your dream piece of jewelry? If so, take advantage of our exceptional service and let us make your dream a reality. Our team of experts is ready to listen to your needs and create bespoke, personalized pieces while guiding and advising you throughout the process. We'll help you bring your ideas to life, from the initial draft to the final product. As a result, you'll have a unique piece of jewelry that's tailored only to you.

ACCESSIBILITY

Due to several factors, we can offer high-quality jewelry at affordable prices in our online boutique. The key to our success is having complete control over the production process, direct relationships with suppliers, and a user-friendly online presence.

At NOVOCI, we manufacture our jewelry, which means we can oversee every production stage. This allows us to ensure that each piece is of the highest quality, has a unique design, and is made with precision and care. Additionally, we have established direct relationships with our raw materials suppliers, which gives us an advantage in the market. This enables us to respond quickly and flexibly to our client's requests and offer them the best quality jewelry at affordable prices.

At NOVOCI, our online boutique offers a convenient and hassle-free way to purchase stunning jewelry without additional intermediary costs. We create your chosen items and ship them within two to three weeks of your order, or even faster if they are available in stock. We implement three cost-saving strategies that help us keep our prices competitive without compromising on quality, and we are happy to pass on these savings to our valued clients.

SUSTAINABILITY

NOVOCI is a young and modern company, and we believe it's essential to consider our social responsibility and ecological footprint. People and their working environment are crucial to us. Locating near our production facilities allows us to understand our employees' work-life processes better, and we place great importance on ethical and tolerant interaction.

We continuously strive to become more emission-free regarding climate protection and ecology. We already focus on the resourceful use of material and energy. Our production uses only recycled gold, which we obtain from our supplier, a Responsible Jewelry Council (RJC) member.

In the future, we plan to increase our use of climate-neutral packaging and shipping. We are also pursuing a strategy of increased energy efficiency in all areas of our company.


OUR CONCEPT

NOVOCI CLASSICS  - NOVOCI COLLECTION - CUSTOMIZED CREATION

NOVOCI is a jewelry brand that caters to the needs and desires of jewelry enthusiasts. You can choose from our NOVOCI collections or have a piece of jewelry completely customized to your liking. When browsing our online boutique, you will be impressed by our wide variety of choices. This is because we manufacture all of our models in our factory. If you don't see the model you are looking for, contact us, and we will assist you promptly and efficiently. At NOVOCI, there is no such thing as "cannot do." We are always able to find a solution that will leave you satisfied!

Model: MODESTA
Model: VIRAGO

MODELS - VARIATIONS - INDIVIDUAL DESIGNS

Our web-based boutique distinguishes between three categories of jewelry: models, variations, and products of your choice. Models refer to individual designs that can be both classic and unique. Each model is offered in various variations, including differences in the type of metal, metal color, setting, stone type, shape, or size. This allows you to customize your desired product to reflect your personal preferences without incurring the cost and delay of a custom-made product.

Our approach is designed to simplify purchasing jewelry, enabling you to find the perfect item quickly and easily. By offering a range of models and variations, we strive to help you identify the product that best meets your needs and preferences. Our focus on quality and affordability ensures you can find the ideal item without sacrificing either factor. 

Our user-friendly platform and knowledgeable customer support team reflect our commitment to providing a seamless customer experience. We are dedicated to offering you a hassle-free shopping experience where you can find the perfect piece of jewelry in minutes.

VIRAGO Round Diamond 0.50 ct
VIRAGO Oval Diamond 1.00 ct
VIRAGO Emerald Cut Diamond 1.00 ct, with Accent Diamonds

Our online boutique has a structured layout ensures you will always be presented with a model overview initially, regardless of which sorting or filter option you choose. If you decide to purchase a model, you will be redirected to the variation page of that particular model. With one click, you can proceed to the page of your selected product. You can enter details such as ring size or engraving before moving directly to the checkout.


CONFLICT FREE DIAMONDS

NOVOCI GmbH voluntarily participates in a self-regulation program that complements the Kimberley Process Certification Scheme (KPCS) established by the governments of nations involved in the diamond trade. We ensure that we only deal with well-known diamond suppliers who provide us with exceptional quality natural, untreated, and conflict-free diamonds. These suppliers and diamond producers must comply with the Kimberley Process, which includes 43 signatories, such as the United States and the European Union. Under the Kimberley Process, countries that produce diamonds certify that their trade has been mined and sold through legitimate channels.

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