Deutsch
Big jewelry houses significantly influence consumers' decisions to purchase jewelry. These companies have established their reputation over the years by producing high-quality products and creating unique designs that capture the attention of a wide range of customers. Consumers often associate big jewelry houses with luxury, elegance, and sophistication, which can sway their purchase decision toward these brands. Additionally, these companies continually invest heavily in advertising and marketing campaigns, which helps to increase their brand awareness and visibility. This influence can be seen in the high demand for their products, as consumers are willing to pay a premium price for the prestige and exclusivity of owning jewelry from a big house.
Value for money
It is a common observation that the price of an item sold by a reputable brand may only sometimes be commensurate with the value it provides. In many cases, such items can be deemed overpriced. It is essential to clarify that we do not intend to disparage any jewelry house that may offer overpriced items. Each company has a valid reason for its pricing strategy, and the cost of advertising to maintain brand equity can be exorbitant, so such a pricing strategy can be justified. However, customers are always presented with the option of finding alternatives. In many cases, these alternatives can offer much better value than any item sold by a well-known brand.
We had the pleasure of receiving a pearl set from a VIP client for evaluation and commissioning a new set with fresh ideas. However, the set we were given had fixed pearls on the gold parts, which were technically challenging but not uncommon. When we carried out a professional and objective assessment, we found that the setting's value was lower than what the client had paid for it. This caused some confusion and surprise to the client. We saw the set certificate and noticed a well-known jewelry company produced it. We explained the reason for their high pricing (which is understandable due to the brand value), and the client understood the situation and was more willing to commission a new set with us with improved, challenging ideas.
The set of jewelry depicted in the image is a straightforward piece of 18k gold, diamonds, and pearls. During its creation, we aimed to make the pearls accessible within a cocoon or cage-like structure. The challenge was assembling the pearls to conceal any visible soldering and minimize damage to their delicate composition. Fortunately, the advanced technique of laser welding, now widely available, facilitated the achievement of this goal. The prototype parts were interlocked, ensuring that laser solder spots were not visible. The resulting design is a testament to our team's artistry and technical prowess, resulting in a simple yet sophisticated piece of high-end jewelry that showcases our mastery of technique, finish, and design.
Fine jewelry lies in simplicity and size matters.
The concept of simplicity giving way to beauty is rooted in the idea that as an item becomes more complex, it requires more time and thought to decide. This is because complexity adds layers of intricacy that can be difficult to navigate. Therefore, when something is simple, it is easier to make decisions about it, and it can be appreciated for its elegance and clarity. In essence, simplicity allows us to focus on what is truly important rather than getting bogged down in extraneous details.
How does size matter? When you have a prominent brand backing your product, it can significantly increase its value. The set we produced had a more luxurious appearance and was more reasonably priced than the one we evaluated previously. Our brand may still be young and not yet recognized as an industry leader, but we have years of experience and are dedicated to providing top-notch service and professionalism to our clients. While size may not always matter, it certainly does when it comes to established brands.
Simple ideas sometimes come from nature and how you interpret a natural occurrence of a subject matter.
